Business Blogging
Click Here To View Video Presentation
Click Here for Pricing Information
PROFESSIONAL AND ECONOMIC BLOGGING SERVICE FOR DEALERS
Download as PDF
Maintaining and keeping updated on the latest online marketing trends is time consuming but a necessary part of a dealer’s marketing and advertising campaign. Online marketing will continue to grow rapidly as the internet transforms itself into what is now commonly referred to as “social media.” The interactive nature of social media such as blogging, microblogging (Twitter), Facebook, and YouTube among others have created new branding opportunities for companies. Blog users transcend most generations and tend to attract affluent consumers. “A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video” (Source: Wikipedia).
- 77% of web users read blogs
- 40% of blog readers have a household income of 90K or more
- 67% of blog readers are between the ages of 31-60 years old
- 80% of blog readers report that blogs provide information they can’t find elsewhere
- 66.7% of blog readers also click on blog ads
(Source: Macromedia Connection and New Media Lab)
As dealers move marketing dollars online, blogs are recommended as part of an on-going campaign. The majority of a company’s blog traffic comes from first time visitors via search engines (Google, Yahoo and Bing) and other referring websites (such as All About Cars Online). Visitors use blogs to find information and solutions to problems rather than just to subscribe, leave comments and create conversations (Source: Search Engine Watch).
- Blogs not only drive traffic to dealer’s main website but also increase that website’s overall search engine ranking (SEO). Businesses with blogs experience an average of 97% more inbound links and 434% more indexed pages in search engines!
- Blogs build a loyal customer base through subscription or RSS feeds and interactive features such as comments and links to other websites and social media.
- Blogs are integral in moving consumers through stages of the sales cycle (education and information, sales and monetization, to customer relations and repeat business).
- Blogs increase web traffic by 55% and when a business stops blogging or inconsistently posts content, traffic to main website(s) significantly drops.
(Source: Hubspot and Search Engine Watch)
Online traffic is often driven first to the blog when users type in keyword phrases into a search engine and then bounced to the dealer’s main website. Why is this?
Search engines such as Google, Yahoo and Bing will optimize and rank regularly updated content. Blogs are designed to be updated regularly, often with new content and therefore have a tendency to rank higher then static websites. Consistent blogging also produces an image of trust and expertise making online sales conversion easier. Consistency therefore is extremely important but this makes blogging difficult for businesses resulting in the abandonment of efforts. Almost half of blogs are not updated regularly (Source: Technorati).
In 2008, only 5% of small businesses and 8% of big businesses utilized blogs, even though findings show that blogs increase web traffic by 55%. While there are numerous blog consultants and software, actual blog writing services are limited and expensive, typically ranging from $600-$2000 per month. In addition, dealers may not have employees that possess adequate writing, technical and online marketing skills.
The evidence for dealer blogs is overwhelming. Even for dealers that already have a blog, acquiring an additional blogging service will increase search engine optimization and rank of existing website(s).
Southwest Advertising & Marketing Company is able to keep costs low by utilizing a combination of professionals and unique software to create blog and maintain it with regular and personalized content.
Ten Reasons to Use Southwest Advertising & Marketing Company Blogging Service
1. Custom built blog that is consistently and regularly updated to save you time, money and human capital.
2. Weekly customized content that is search engine optimized (Google, Yahoo, and Bing) to improve search engine ranking of your blog(s) and website(s). Your website is linked to each article on the blog. Users get connected to your product/services.
3. Improve your dealership branding by building trust and expertise online.
4. Increase traffic to your main website(s) and consequently sales conversion.
5. Keep ahead of your competition.
6. Blogging is a cost effective marketing strategy that utilizes soft sale techniques.
7. Blog is easy to integrate with your other marketing and advertising campaigns.
8. Consumers have expectations that dealers participate in social media. Each blog article includes feeds to major social and bookmarking sites such as Facebook, Twitter and Digg.
9. We utilize knowledgeable and professional writers and online marketing experts.
10. Dealers who already have a blog; multi-blogs maximize exposure and sales. A blog not connected to dealer’s website will draw new online traffic.
